New life for old buildings
In 2001 the Chinese Theatre, perhaps Los Angeles’s most visited tourist attraction, emerged from decades of obscurity behind commercial signage and awnings. HRG assisted Mann Theatres and Behr Browers Architects in that work. Sadly for historic theatres, single screen houses are failing to draw audiences, compared to cineplexes, and large chain exhibitors compete fiercely for the most popular new blockbuster movies. Currently, new owners Elie Samaha and Don Kushner are seeking a viable economic future for the “Chinese” by installing a new digital IMAX projector and projection screen. The leading edge technology is exclusive to very few venues, and will therefore draw the attention of studios, directors, and moviegoers. The only major alteration required is more steeply raked seating; this is a reversible change to the auditorium floor—a floor that has been previously altered. Later this year moviegoers will experience the best in screening technology, and the symbol of Sid Grauman’s showmanship will live on.